Atholl a popular destination for young families

Category Industry News

The upmarket Johannesburg suburb of Atholl has become one of Johannesburg's most popular areas for young families with children.

Jonathan Weinberg and Andrew Knobloch, Adrienne Hersch Properties area experts, say the area has become an obvious choice for families due to its ideal location, quiet suburban appeal, proximity to top schools, shopping centres, places of worship and the hubs of Sandton, Melrose and Rosebank.

The latest Lightstone figures confirm these sentiments with 43% of recent buyers aged between 18 and 35.

"Atholl is one of those suburbs that has everything you need in terms of shops and facilities, yet despite its location literally on Sandton's doorstep, it remains quiet and peaceful. Atholl has lifestyle advantages for everyone, making it a great place to settle down," comments Andrew.

Jonathan says the diverse array of properties available including sectional-title apartments, cluster homes and larger free-standing homes further add to the leafy suburb's appeal.

He says secure, lock-up-and-go apartments and cluster homes remain in very high demand.

"Living in South Africa, buyers will always have security as one of their key priorities. We experience significant demand in Atholl for apartments and clusters in access controlled, 24 hour monitored complexes. People are willing to pay a premium for the convenience and peace of mind of a lock-up-and-go lifestyle."

He adds buyers are also increasingly seeking older homes with open-plan living and accessibility to the outdoors that they can renovate and extend easily.

Due to Athol's broad range of properties available prices can vary significantly based on size, location, finishes and features.  Sectional-title apartments range anywhere between R1.5 and R4.5 million. Cluster homes sell for between R4 million and R10 million. Freestanding homes can fetch between R4 million and R12 million.

Andrew says an interesting trend he's found is residents tend to grow with the area.

"We find a number of residents start off in the area either as first-time buyers or renters of sectional-title apartments and choose to remain in the area as their life circumstances change, going from smaller properties, to larger clusters or freestanding homes. What we're also now seeing is a reverse trend of empty nesters seeking to downscale from larger homes into smaller, lock-up-and-go units in the area."

He says neighbouring Illovo's live-work-play lifestyle has seen demand climbing substantially among a younger demographic of buyers.

"A growing number of young executives across various industries including banking, accounting, law and medicine are choosing to buy property in Illovo in order to work close to where they live and take advantage of the unbeatable lifestyle offered by the area."

According to the most recent Lightstone figures, 54% of recent buyers in the area are aged between 18 and 35.

Jonathan says like Atholl, Illovo has something for everyone in terms of its property selection, meaning property prices vary significantly. Sectional-title units in Illovo are selling for between R1.2 million and R3 million. Cluster homes can fetch between R4.5 million and R9 million while freestanding homes range from R4 million to R10 million.

For more information on properties available in the Atholl and Illovo areas, or for a free evaluation on your home, contact Jonathan Weinberg on Tel: 072 213 1440 or Email: or Andrew Knobloch on Tel: 082 778 7687 or Email:

Author: Adrienne Hersch Media Team

Submitted 05 Apr 19 / Views 230