Jozi apartment living on the rise | Kw Adrienne Hersch Properties

Jozi apartment living on the rise

Jozi apartment living is on the rise as more people seek the convenience and low maintenance offered by a lock-up-and-go lifestyle.

Adrienne Hersch Properties Developments Specialist Dan Onay, says the historically low interest rates is bolstering this trend, with a number of first-time buyers entering the market.

"Interest in Houghton Edge, a new luxury apartment development situated a stone's throw away from Houghton Golf Course, has risen by almost 50% since the interest rate cut in May, particularly among young professionals, empty nesters and investors."

"The current prime lending rate of 7.25% means a bond at Houghton Edge would cost first-time buyers or investors from R8813 per month (With 10% deposit at prime), meaning it's cheaper to buy than rent," he continues.

Dan, who has overseen the sales of several luxury developments across Johannesburg under the Adrienne Hersch Properties banner, says a major attraction to the apartment lifestyle is the shared amenities associated with apartment living, many of which are well out of reach when looking for a freestanding home.

He says another drawcard is the unparalleled location of many of these developments, which offer professionals easy access to key business centres. In the case of Houghton Edge, professionals are within easy reach of Rosebank, Melrose, Sandton, downtown Johannesburg and major transport routes.

"While there will always be demand for traditional housing, buyer preferences are evolving as the cost of living climbs and buyers seek the security and convenience of lock-up-and-go living."

Dan says well-priced developments present gateways into home ownership for those trying to break into Johannesburg's property market.

"Well situated, contemporary apartments will become a more popular form of housing for a growing range of people, especially for those who want to live closer to the city's key business districts, rather than buying a bigger home further away."

Houghton Edge, designed by renowned architect Greg Katz, portrays a premium living experience and complements the beautiful modernity of its surroundings. It is ideally situated 50 metres from the Houghton Golf Course and minutes from Norwood's vibey Grant Avenue. Each striking 2 bedroom apartment features ultra-indulgent modern finishes, eco-friendly features, high ceiling and airy windows, well-sized kitchens and bathrooms, as well as private patios. Priced from R1.239 million. No transfer fees. Rental options available. Terms and conditions apply.

Contact Dan Onay for more information Tel: 0795050450 or Email:

Author: Adrienne Hersch News

Adrienne Hersch News